People Don’t Just Hire Coaches — They Refer Experiences

Someone asked me recently how I get my coaching clients.

The truth?
Most of them come by referral.

But the more interesting question was the follow-up:

“Why do people refer you?”

It’s not about having the flashiest strategy or the most advanced coaching technique.
It’s about the experience.

What I offer my clients isn’t just a session. It’s a space. A feeling. A return.

Before each client arrives, I walk the land. I rake the gravel by hand. I prepare the space with intention — clearing it, cleansing it, holding it with care.
There’s a smoking ceremony to begin. Not just for tradition, but to honour the moment. To invite clarity.
Everything is quiet. Grounded. Present.

This isn’t coaching in the conventional sense.

It’s about holding a mirror. A space. A return to self.

When leaders arrive here, they don’t need more frameworks. They need to feel again. To breathe. To remember who they are beneath the performance and pressure.

That’s why people refer me.

Because they don’t just leave with insight — they leave changed.

I don’t really coach people.

I bring them home.

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